Sponsors Program
This document defines how sponsor campaigns are created, reviewed, approved, and publicized on AvatarShot.
Program Goal
Provide a transparent and measurable path for brands, creators, and sellers to promote Second Life related offerings inside AvatarShot.
Who Can Become a Sponsor
- Brands with an active AvatarShot account
- Creators promoting SL-related products or services
- Event organizers and venue operators with valid landing pages
Minimum Requirements
- Clear campaign title and truthful description
- Valid destination URL (store, event, profile, marketplace listing)
- Approved creative asset (image) suitable for placement
- Defined placement and billing mode (CPC, CPM, Flat)
- Budget above platform minimum
Campaign Lifecycle
- Create campaign from Sponsor Campaign Create.
- Status starts as pending.
- Admin review in
/admin/sponsors. - Admin can approve (campaign becomes active) or reject.
- Metrics are tracked continuously (impressions, clicks, CTR, spend).
How We Publicize Sponsor Campaigns
- Primary distribution: in-product sponsored placements on AvatarShot.
- Amplification: social and Discord promotion using tracked referral links.
- Optimization loop: weekly review of CTR, destination quality, and audience fit.
Policy and Review Criteria
- No deceptive, harmful, or policy-violating content.
- Creative and URL must match declared campaign objective.
- Destination must be safe, available, and relevant to campaign context.
- Campaign may be paused/rejected if it becomes non-compliant.
Recommended Launch Playbook
- Prepare two creative variants for A/B testing.
- Use one unique referral campaign code per launch wave.
- Start with controlled budget to validate CTR and conversion quality.
- Scale only after performance threshold is stable.